AI MODULE + SENIOR POOL
What SMEs lack:
Front, Middle, and Back office,
run by AI and a senior pool
AI handles the routine; a pool of trading-company veterans with 30+ years handles judgment and closing. The AI Module finds genuine buyers in logistics data and automates quotes and marketing, while seniors own credit checks, payment terms, contract risk, and negotiation. Customers start with a per-report buyer validation and expand to the sales module, the deal module, and dedicated senior export management.
A digital trading company for SMEs without an export team
The AI Module runs the routine and the senior pool owns judgment and closing, delivering Front, Middle, and Back office in one flow.
Business definition
Global Handae is a digital trading company: AI finds genuine buyers in logistics data, a pool of trading-company veterans owns negotiation, contract risk, and closing, and the Front, Middle, and Back office SMEs lack is delivered as modules.
What is known today
- BUILTNext.js + local Supabase operating demo
- 1R PoCBuyer discovery in Vietnam and the Philippines for an electric-cart maker: AI long list → senior-verified short list
- HYPOTHESISRepeat paid demand, module conversion, and the economics of five clients per senior
- 2R MEASUREMeasured reply and contract-conversion rates
Core business principles
- 01AI for the routine; seniors for judgment and closing
- 02Cross-check database and AI results against local networks
- 03Accumulate deal-execution data and closing patterns, not buyer lists
AI-led · per report · low price
Proposals, quotes, outreach email, replies
Credit checks, payment terms, contracts, shipping documents, logistics
Integrated Front, Middle, Back · monthly retainer
Lists exist. Execution and closing do not.
Export pain spans Front, Middle, and Back office; the cause is a shortage of export staff and global trade experience.
Front · qualified buyer discovery
70.9% cite it · the gap is workload
Middle · market research & contract negotiation
58.4% cite it · the gap is experience and judgment
Back · customs, logistics & collection
46.2% cite it · the gap is repetition and accuracy
Root cause
Too few export staff · too little global trade experience
Founder · Sales Lead“Show me which market and company deserve attention—and what moved this week.”
Export Operator“Reduce research and tracking. Show only what I need to approve or answer.”
Overseas Buyer“I need quick answers on specs, terms, certification, lead time, and local support.”
※ 98,219 firms and US$118.6B are confirmed against the MSS release. The 84% share and export-pain percentages are cited from the IR deck and not yet checked against primary sources. Exporting SMEs indicate the population; not all are target customers.
Exporting SMEs will pay repeatedly for genuine-buyer verification and execution through contract and closing, not for another buyer list.
Method: 20 target-customer interviews · 5 paid reports with payment received · measure reply and contract-conversion ratesExisting export support does not cover Front, Middle, and Back together
Compare the four kinds of export support SMEs use today and how far competitors reach. Competitors cluster in consumer goods and the Front office.
Global Handae owns: unbroken execution from discovery to settlement
When customers buy
- Export-voucher award or a mandate to enter a specific ASEAN market
- Business cards from trade events or missions have gone cold
- Loss of an overseas account or stalled domestic growth
- Inbound overseas interest, but no English-language deal owner
Concerns to resolve before purchase
- “Is this another fake or outdated list?”
- “Who manages spam and country-specific compliance?”
- “Why pay separately when KOTRA exists?”
- “Who actually owns the response after a reply?”
Keep entry low; add only the modules needed
An AI-led, per-report validation lowers the entry barrier; customers then expand through the sales and deal modules to dedicated senior export management.
Genuine-buyer validation report
AI extracts genuine buyers from logistics data and a senior verifies them. Per report and low-priced to minimize the entry barrier
Sales module: buyer outreach support
Automated proposals, quotes, outreach email, and reply handling. Quoted per job
Deal module: contract & fulfilment support
Credit checks, payment terms, contract review, shipping documents, logistics. Charged per deal
Core: dedicated senior export management
Integrated Front, Middle, and Back management. Monthly retainer; up to five clients per senior
ONE PRODUCT × ONE MARKET · GENUINE-BUYER VALIDATION REPORT STANDARD
Genuine buyers and evidence at a low entry price
- Logistics data and AI search + local-network cross-check
- Exclude re-exporters, affiliates, non-buyers
- Contacts, priorities, and action plan
A dedicated senior who owns the deal through closing
- Negotiation, closing, and contract and payment-risk review
- Documents, logistics, settlement, and exception handling
- One monthly retainer across Front, Middle, and Back
Cutting discovery-to-contract from 8–12 months to 3–4 and lifting the close rate by 30% or more are targets, not results.
AI Module + senior pool: a digital trading company for SMEs
The edge is not AI alone but the combination of seniors' local networks and risk know-how, deal-execution data, and institutional channels.
01 · LOCAL NETWORK
Local contacts built on overseas postingsBuyers, agents, logistics, and finance contacts · cross-check database and AI results locally02 · CONTRACT & PAYMENT RISK
Senior know-how turned into checklists and workflowsCredit checks, payment terms, contracts, and claims codified as checklists and AI workflows03 · DEAL-EXECUTION DATA
Closing patterns, not listsAccumulate real deal data across replies, negotiation, contracts, and collection04 · INSTITUTIONAL CHANNELS
Institutional referrals instead of marketing spendCustomer inflow via trade promotion agencies, local governments, export vouchers, and the FKI SME advisory groupAI Module
- Extract genuine buyers from logistics data
- Product introductions and automated quotes
- Outreach email and marketing automation
- Classify reply intent
Senior pool
- Retired trading-company executives and overseas-posting veterans
- Cross-check through local networks
- Negotiation and closing
- Credit, payment-term, and contract-risk review; claims
Required safeguards
- Log contact source, lawful acquisition, and freshness
- Pre-send legal check by market and recipient type
- Sender identity, purpose, valid opt-out, suppression
- Control marketing rights, retention, and access
A public contact does not automatically permit marketing. Do not generalize EU, UK, Philippine, or other rules; before sending, counsel checks the market, recipient type, acquisition path, and right to object.
HOW DEAL-EXECUTION DATA COMPOUNDS
Competitors start in consumer goods; we start in industrial goods
We prove the model one product and one country at a time in industrial goods and machinery, where competition is thin, ticket sizes are high, and Middle-office risk matters most.
INITIAL ICP
- Domestic manufacturing record and clear product/HS Code
- English specifications, price, MOQ, certification, and capacity
- Dealer/distributor sales with repeat-order potential
- Zero or one export-sales hire
- Founder or owner can approve within 48 hours
OUT OF SCOPE AT LAUNCH
- No ready pricing, certification, lead time, or service policy
- Seeking lists only or guaranteed contracts
- Targeting every country and industry at once
- No internal owner for replies and quote approval
- Low-ticket B2C products requiring mass advertising
Launch-vertical selection criteria
01 A gap left by competitors clustered in consumer goods and Front02 Ticket size high enough to sustain the service fee03 Heavy Middle-office risk, where seniors add the most value04 Buyers traceable via customs dataMarket value = qualified firms × average annual outsourced export-sales spendLow entry price; five core clients per senior
A per-report validation lowers the barrier, and Core, the dedicated senior retainer, anchors revenue. Figures below are illustrative assumptions.
Genuine-buyer validation report
AI-led · per report, low price · many customers
Buyer outreach support
Proposals, quotes, outreach, replies · quoted per job
Contract & fulfilment support
Credit, terms, contracts, shipping documents, logistics · per deal
Dedicated senior export management
Integrated Front, Middle, Back · monthly retainer · up to five clients per senior
Prices and volumes are examples, not quotations
The figures below are the annual example from the Nov 2026 IR deck, not actuals or published prices. Senior compensation and other costs are excluded; actual quotes follow a scoping consultation on product, market, and scope.
KRW 200K × 150 reports
KRW 30M a year
KRW 1.5M × 30 · KRW 3M × 15
Sales module KRW 45M · deal module KRW 45M a year
KRW 2M/month × 20 clients
KRW 480M a year · 4 seniors × 5 clients
※ Prices and volumes are illustrative and exclude senior compensation and other costs. Break-even and the payback point for paid-data fixed costs will be calculated after 2R measures production time per report and senior hours.
2R METRICS & PASS THRESHOLDS
The next gate: proving repeatable paid demand
The 1R PoC demonstrated buyer discovery in Vietnam and the Philippines for an electric-cart maker. 2R measures paid conversion, reply rate, and contract conversion.
AI long list → senior-verified short list
Buyer discovery in Vietnam and the Philippines for an electric-cart maker · confirmed that AI output needs human checks on existence and contactability
Prove paid demand
20 target-customer interviews · 5 paid reports with payment received · measure reply and contract-conversion rates
Module conversion & five clients per senior
Conversion to the sales and deal modules · break-even at five clients per senior · securing the senior pool
Vertical expansion
Industrial goods & machinery → parts & materials → consumer goods (via platform partnerships)
Channels to the first paying customers
- Trade Doctor (통상닥터) network
- Institutional channels: trade promotion agencies, local governments, export vouchers, FKI SME advisory group
- Founder-led direct sales
- Priority to be decided in 2R by comparing all three on the same basis
2R success/stop criteria
- 20 target-customer interviews
- 5 paid reports with payment received
- Measured reply and contract-conversion rates
- Production time per report and payback point for paid-data fixed costs
- If missed, quantify why
CHANNEL TESTCompare first paying customers, conversion, and lead time over the same period
Track conversion, elapsed time, and loss reasons at every stage. Pre-send approval and senior handoff of interested replies are controlled metrics; contract closure is not guaranteed.
Count only paid reports with payment received and the module conversions that follow
Be explicit about capability gaps and focus resources on proof
We separate capabilities in place, to hire, and to partner—prioritizing paid proof, data quality, and repeat-work measurement over a broad platform build.
Use of funds AMOUNT REQUIRED
Partners we are seeking
Industrial-goods and machinery makers · counted on payment received in 2R
Trade promotion agencies, local governments, export vouchers, FKI SME advisory group
Retired trading-company executives and overseas-posting veterans
Global Handae does not sell buyer lists. We are building a digital trading company that gives SMEs the Front, Middle, and Back office they lack, through an AI Module and a senior pool.